When it comes to sober raving and/or conscious clubbing Morning Gloryville is without a doubt the best-known event of its kind, the mother of contemporary ‘morning raves’. Launched in London in 2013, the sober morning rave has gone global – with franchises across America, Europe and Australia. The concept is simple, as their slogan states, the aim is to ‘rave your way into the day’ – this means loads of colourful outfits, fair trade coffees, cacao potions, vegan food, smoothies, yoga areas and lots of glitter. DLTM hit Morning Gloryville twice to get our fill…
That horrific moment when your alarm goes off at 5am is never easy to deal with. Somehow it feels as though you’ve only just fallen asleep, and your body wants more rest, your mind is agitated and your eyes are burning. Sweet! “Why the hell am I doing this?” you ask yourself and, at that moment in time, there really is no logical answer. Nothing will convince you that being up at that time, on a frosty October morning, is a good idea. Nothing. We know people who go through a similar process for Sunday after-hours party Jaded, but in the middle of the week to go and party sober? Hmmm, it was a bitter pill to swallow (‘scuse the pun).
Anyway, we ventured to south-east London and entered the Ministry Of Sound just before the general public were allowed in. It was quite a sight to see the main bar transformed to provide organic juices rather than the usual beers and spirits. Inside the box, too, were healthy food and drinks stalls around the edges of the dance floor, with handmade signs featuring cute messages of love and positivity hung up around the room. Some of the core team were getting ready with a circle of love to bless the day – an assortment of kooky characters dressed up in a variety of silly outfits, or hippie garb, or both.
On the decks was our man Jnr Windross, spinning a strong mix of house music with commercial leanings, though still very much rooted in the credible end of the spectrum. Tracks like ‘Work’ by Masters At Work helped to get the morning off to a great start, and Ministry Of Sound began to pack out with an array of different people; some were clearly using Morning Gloryville to replace their visits to the gym, while others were there to prance around and show off their flamboyant outfits, or toned physiques. And there was a strong festival contingent, as well as a good few yoga bunnies. A mixture of people that made for a high-energy, sociable atmosphere – enhanced by the music, Ministry’s ridiculous sound system and shenanigans of the MG team members, who helped instigate lots of silliness.
A few months later we were back at Morning Gloryville, this time in east London at Oval Space. Our friends Wild Sirenda (who are featured on the site this month), were booked to play first, with a 6.30am slot. In the intervening months between the Ministry jaunt and this one, we’d found that early mornings were getting easier – and particularly with the knowledge that we’d be heading to Morning Gloryville. As we were now fully aware of what to expect, it was much less of an annoyance to be waking up at 5ish to head out and get covered in glitter with a load of silly sausages. In fact, it was quite an exciting prospect.
Unlike Ministry’s dark interior, Oval Space has huge floor to ceiling windows that let in the glorious morning light, making the atmosphere a lot more airy. Wild Sirenda were already well into their performance when we got there. DJ Lizz had the vibrant melodies and uplifting vibes locked down while Guinevere delivered positive mantras and encouraging words of wisdom through the medium of song.
Her presence was potent and disarming, giving people the ability to let loose from the get go. The party was much the same as the Ministry one in terms of colour, characters and levels of fun. So many familiar faces, and even strangers greeted each other with a smile at every opportunity. Glitter, capes, men in suits, unicorns, an abundance of colour… Good times.
Morning Gloryville isn’t what one might consider to be a 100% spiritually-inclined event, but it’s a space where people can be open-hearted, sociable, confident in their appearance, flamboyant, sexy, flirty, outrageous and fun-loving, which is a great way to be – if we all took a little bit of that spirit and injected it into our everyday lives, then perhaps the world around us would start to improve.